Latin: advocatus diaboli
The Devil's Advocate
Created in 1587, by Pope Sixtus V, the Promoter of the Faith was responsible for preventing rash decisions concerning candidates for beatification and canonization. His duty of antagonizing the evidence and insisting the consideration of any objection; he was often referred to as the Devil's Advocate.
About Advocate
Impact Driven. Results Focused. Human Centered.
At Advocate we believe in the following core principles:
- Business isn’t complicated. People are.
- People drive business.
- The best solutions are always human centric.
- The only constant is change.
- Metrics matter.
Whether you are the CEO of a global brand, entrepreneur, association administrator, or aspiring business leader, at some point in your journey, you will get so emotionally invested in an idea or strategy that it can become impossible to see the flaws. What’s even worse is, more often than not, the people supporting you are likely wearing their own blinders. Passion and purpose are major factors in success but they can also be the fuel one uses to drive themselves and others to the point of no return.
The Advocate approach is simple. We take an open-minded but critical position based on three considerations.
- Why are we doing this?
- What are we willing to risk?
- How do we measure success?
With a definitive understanding of these three truths, we are able to develop a framework and action plan that will not only help you get there faster (both efficiently and effectively) but also ensure measurable results.
Douglas Hall - President & Founder